How Do I Get Landscaping Clients?

With this competition and the seasonality of the industry-you have only a few months of the year to earn revenue-marketing your business and building your customer base is critical. Even if you start small, you can get started with a few proven marketing techniques to build your business and get gardening clients.

1. Get some customers under your belt. Offer to run landscaping for friends and family to get started. Do it for free or at a reduced cost to gain experience and credentials about the quality of your work. Make high-quality photos of your completed projects and keep them in your promotional material with the permission of the homeowner.

2. Check the properties of your target customers. The landscaping industry is supported by wealthy people who want to invest money in their homes, or by people on a modest income who just do not have the time or ability to create their own landscapes. Potential customers are also builders and owners of newly listed houses that want to increase the appeal of the roadside.

3. Decide how to reach your potential customers. Then determine what habits or relationships you might have with which to promote your business. You could read the home and garden area of ​​a newspaper or online home decor websites targeting homeowners who spend money on landscaping. Brokers who encourage homeowners to invest in landscaping, and builders who regularly turn houses around, are potential middlemen who can help you make new businesses.

4. Promote your services to your target audience. Buy ads in online and print publications. Consult builders and estate agents, and send them marketing materials with pictures of your work and your qualifications. Track phone calls and meet people who are interested in recommending their services to their customers.

5. Develop partnerships with related companies. Visit your local garden shop and get advice in workshops about the care of different flowers and plants. You can give the workshops for free for the distribution of your marketing materials during the workshop and on an ongoing basis. The business is exposed and the sale of products to workshop participants.

Conclusion

Suggest recommendations. Set up a referral program where existing customers receive a percentage discount on their next service when they refer a new customer to their company. This technique is especially beneficial as it promotes positive conversation about your business. Your only costs will be incurred if you give a discount to a satisfied customer who has brought you another sale.