Where Can I Advertise My Landscaping business?

As warmer weather approaches, homeowners and building managers in the US UU. They start thinking about putting their green spaces back into shape. Is your marketing ideas for your landscape business ready for the season? What does your pipe look like? Will customers come back from last year? Do you have enough capital to finance your seasonal momentum?

1. Finance your seasonal momentum

Preparing for the season can be expensive. In addition to landscape marketing, you must hire workers, buy supplies and equipment, etc. Each of these investments can have a significant impact on the cash flow, especially because the expenses are incurred before the cash enters your business.

Enter working capital loans and a large number of options. Some small business financing options promise instant relief, others require a lot of paperwork, personal guarantee, credit check and more.

2. Have a customer service strategy that sells for you

Imagine if you didn't have to do sales or marketing to promote your business! That is the power of references.

Whether from neighbor to neighbor, through community forums such as NextDoor or on social networks, customer relationships are your most valuable asset. Unfortunately, they are often ignored or minimized in favor of price wars.

Consider how you can build your relationships with existing customers with repeated references and business (more advice on this below) in mind before taking your business to another location.

3. Direct your marketing efforts

Look for ways to find the best opportunities for your landscape business. Some jobs may be more profitable than others, such as lawn care jobs that demand higher prices, such as organic treatments or gardening facilities. What about additional sales to existing customers? It could be as simple as reminding customers of the full range of services it offers or converting unique jobs into maintenance jobs.

Or maybe you can decide that it makes more sense to invest your marketing dollars on high-density routes, such as a 20-mile neighborhood radius to maximize revenue and decrease the time and cost spent on trips between jobs.

Conclusion

Instead of waiting until the season comes, promote your business and keep in touch with customers throughout the year. Develop a plan to launch flyers and email marketing that matches seasonal needs: lawn preparation, mulching and pruning in the spring; irrigation needs in late spring; maintenance throughout the summer; Use social networks to show successful jobs and happy customers.