How Do I Get Landscaping Clients?

With this competition and the seasonality of the industry-you have only a few months of the year to earn revenue-marketing your business and building your customer base is critical. Even if you start small, you can get started with a few proven marketing techniques to build your business and get gardening clients.

1. Get some customers under your belt. Offer to run landscaping for friends and family to get started. Do it for free or at a reduced cost to gain experience and credentials about the quality of your work. Make high-quality photos of your completed projects and keep them in your promotional material with the permission of the homeowner.

2. Check the properties of your target customers. The landscaping industry is supported by wealthy people who want to invest money in their homes, or by people on a modest income who just do not have the time or ability to create their own landscapes. Potential customers are also builders and owners of newly listed houses that want to increase the appeal of the roadside.

3. Decide how to reach your potential customers. Then determine what habits or relationships you might have with which to promote your business. You could read the home and garden area of ​​a newspaper or online home decor websites targeting homeowners who spend money on landscaping. Brokers who encourage homeowners to invest in landscaping, and builders who regularly turn houses around, are potential middlemen who can help you make new businesses.

4. Promote your services to your target audience. Buy ads in online and print publications. Consult builders and estate agents, and send them marketing materials with pictures of your work and your qualifications. Track phone calls and meet people who are interested in recommending their services to their customers.

5. Develop partnerships with related companies. Visit your local garden shop and get advice in workshops about the care of different flowers and plants. You can give the workshops for free for the distribution of your marketing materials during the workshop and on an ongoing basis. The business is exposed and the sale of products to workshop participants.

Conclusion

Suggest recommendations. Set up a referral program where existing customers receive a percentage discount on their next service when they refer a new customer to their company. This technique is especially beneficial as it promotes positive conversation about your business. Your only costs will be incurred if you give a discount to a satisfied customer who has brought you another sale.

How Do I Choose A Lawn Care Business?

Marketing for Lawn care companies is a dozen in many parts of the country. They come in all shapes and sizes, from rundown trucks with unsafe trailers and old, unreliable equipment to shiny new trucks with eye-catching logos, sparkling new gear, and professional-looking workers - and everything in between. Just as the old gadgets might offer a great service, the brand new, professional-looking company could be amateurs with no real skills. So how can you differentiate the good from the bad and make the right choice? It's not easy, but there are some questions and things to watch out for.

You get what you pay for

The old adage is largely true, but there are exceptions to every rule. While it may hurt your pocketbook to hire the more expensive company, it might be worth it. Find out about the services they offer and carefully check each lawn program. If you want to fertilize yourself, that should be fine. If you want to decline certain treatments, this should also be fine. A good lawn care provider should offer his services both à la carte and in packages. However, high prices do not always mean high-quality service.

Ask for their qualifications

Are there agronomists in the staff? What is the background of the owners and supervisors? Many lawn care companies are founded by honest people who do not really know what they are doing. A lawn care company offering fertilizer applications and pest control should have at least one person trained in turf or agriculture. A lawn care company should be open and open about their education, licensing, the products they use and the timing of their use. You should provide a copy of the label and comply with all local and state laws pertaining to pesticide applications.

Mow and go

The most common lawn care companies are the Mow-and-Go crews. They rush into the yard two or three at a time, cutting, mowing and blowing the walks in a very short time, usually for a good price. Sometimes they offer fertilization and pest control, but again you should be sure of their qualifications. The Mow and Go outfits are great for spring cleaning, mulching and removing leaves in the fall. When choosing a mowing and working company, try to balance the price with the professional look and work. The staff should be clean and polite, and the truck and equipment should be clean and relatively new.

Chemical brothers

There are some big names in lawn care. Their trucks drive through the neighborhoods year-round, delivering applications of herbicides, fertilizers, and other pesticides. The laws vary from state to state (Canada has even banned certain herbicides), but if chemicals are used, this should be done by a licensed professional. In some areas, prior notification, signage on the lawn, or even personal notification is required. The well-known companies usually lack the personal touch that a local lawn service could offer, and some do not take into account the interests of the homeowner. Some turf services provide up to 8 applications of fertilizer or pesticide per season. This is overkill and most likely expensive or even unnecessary. The devil is in the details, a little knowledge of a simple lawn care program helps to not be exploited.

Organic lawn care

A great new market for lawn care companies in the organic industry. The problem is that many lawn care companies have no idea what organic lawn care is all about. A company offering organic services should preferably be exclusively organic. Otherwise, there must be a strict separation between conventional equipment and organic equipment to avoid cross-contamination. It is easy to claim to be biological, but there are standards that should be followed to maintain the integrity of the claim. Look for a bio lawn care company that has certification or accreditation that proves he has formal training. As a customer, look for greenwashing. Phrases like "organic" or "green" do not mean organic.

Conclusion

As with any other service or item that spends a significant amount of money, it is important to do a little research. Look for online reviews, ask the neighbors and ask the questions to the company itself.

Where Can I Advertise My Landscaping business?

As warmer weather approaches, homeowners and building managers in the US UU. They start thinking about putting their green spaces back into shape. Is your marketing ideas for your landscape business ready for the season? What does your pipe look like? Will customers come back from last year? Do you have enough capital to finance your seasonal momentum?

1. Finance your seasonal momentum

Preparing for the season can be expensive. In addition to landscape marketing, you must hire workers, buy supplies and equipment, etc. Each of these investments can have a significant impact on the cash flow, especially because the expenses are incurred before the cash enters your business.

Enter working capital loans and a large number of options. Some small business financing options promise instant relief, others require a lot of paperwork, personal guarantee, credit check and more.

2. Have a customer service strategy that sells for you

Imagine if you didn't have to do sales or marketing to promote your business! That is the power of references.

Whether from neighbor to neighbor, through community forums such as NextDoor or on social networks, customer relationships are your most valuable asset. Unfortunately, they are often ignored or minimized in favor of price wars.

Consider how you can build your relationships with existing customers with repeated references and business (more advice on this below) in mind before taking your business to another location.

3. Direct your marketing efforts

Look for ways to find the best opportunities for your landscape business. Some jobs may be more profitable than others, such as lawn care jobs that demand higher prices, such as organic treatments or gardening facilities. What about additional sales to existing customers? It could be as simple as reminding customers of the full range of services it offers or converting unique jobs into maintenance jobs.

Or maybe you can decide that it makes more sense to invest your marketing dollars on high-density routes, such as a 20-mile neighborhood radius to maximize revenue and decrease the time and cost spent on trips between jobs.

Conclusion

Instead of waiting until the season comes, promote your business and keep in touch with customers throughout the year. Develop a plan to launch flyers and email marketing that matches seasonal needs: lawn preparation, mulching and pruning in the spring; irrigation needs in late spring; maintenance throughout the summer; Use social networks to show successful jobs and happy customers.